bathochromic shift (effect)

https://doi.org/10.1351/goldbook.B00618
Shift of a spectral band to lower frequencies (longer wavelengths) owing to the influence of substitution or a change in environment. It is informally referred to as a red shift and is opposite to hypsochromic shift (blue shift).
Sources:
PAC, 1994, 66, 1077. 'Glossary of terms used in physical organic chemistry (IUPAC Recommendations 1994)' on page 1088 (https://doi.org/10.1351/pac199466051077)
PAC, 1996, 68, 2223. 'Glossary of terms used in photochemistry (IUPAC Recommendations 1996)' on page 2230 (https://doi.org/10.1351/pac199668122223)